Today's 5 Things To Know: YouTube revenue up;

Here's the top 5 things going on in Marketing & Technology today:

• YouTube destroys forecasts: Ad Revenue up 21% to $8.1 Billion [Variety, MarketingDive, NextTV] Shares of Alphabet jumped up 10% on Friday after reporting record earnings and its first-ever dividend. [CNBC]
• Elon's OpenAI rival closing in on $6B in funding [Techcrunch]
• Meanwhile Digiday has a scathing article about X and its brand safety, or lack thereof [Digiday]
• More earnings: Snap kills it with Daily Users up 10% YoY and revenue up 21% YoY. Refocusing efforts on growing U.S. base while it's "Snap Stars" program seems to be paying off [Social Media Today]
• Meanwhile, amidst the Microsoft earnings report is signs once against that LinkedIn saw "record levels of engagement" [Social Media Today]